Website design and development for EriVet veterinary clinic

Project overview

EriVet is a veterinary clinic whose website visitors come with specific questions: is the service they need available, how much does it cost, and how can they book an appointment? The old WordPress website did not provide quick answers to these questions, while most visitors accessed it from mobile devices.

We completely redesigned the website: we created a clear service structure, made contact options more visible and convenient, and optimized the technical foundation for search engines. We paid particular attention to speed, a clean site structure, and the ability for the clinic to update its content independently.

The problem

Several problems had piled up on the old WordPress site:

• A weak structure and no clear calls to action – no obvious way to call or use the contact form.
• The sitemap carried leftover pages, and they showed up in search results.
• Unused plugins and unoptimised photos slowed the site down.
• A dated look, straight out of an off-the-shelf WordPress theme.
• Service pages were dense text with no photos, and the site worked badly on a phone – even though most of the traffic came from mobile devices.

The solution

We designed the interface in Figma and developed the website on WordPress with a focus on making information and appointment booking easy to find. We established clear content priorities, made services and contact options easily accessible across all devices, and structured the website as a continuous story, where each section naturally follows the previous one and guides visitors from discovering the clinic to booking an appointment.

For the visual side of the project, we collaborated with a photographer and videographer. Professional photography of the team and day-to-day work at the clinic helped show the people and processes behind the scenes, while video became part of the website's key screens. This authentic visual content makes the clinic feel more open and helps build trust even before the first visit.

We also placed particular emphasis on building trust in the clinic and its specialists. We redesigned the team page with detailed profiles for each staff member, displayed in modal windows. Real reviews from Facebook and Google were integrated directly into the website, allowing visitors to see other clients' experiences before getting in touch with the clinic.

The result

After launching the new website, the clinic became more visible in search results and receives more enquiries through the website. Administrators can manage all of the website's content themselves – updating services, prices, staff information, and other sections without developer involvement, as well as viewing enquiries submitted through the contact form.

• 5.7xgrowth in clicks from Google organic search
• 6.1xgrowth in impressions in Google search
• 2.7xgrowth in traffic from AI assistants (ChatGPT, Gemini)
• 2.6xgrowth in visitors who reach the contact form
• 89%of users who start the form complete it
• +75%growth in average engagement time on the site