Visual identity and website for construction company Stalkmet

Project overview

Stalkmet is a construction company from Harju County, Estonia: it manufactures and installs steel structures, designs and builds turnkey houses, and carries out construction work for businesses. The website runs in eight languages, and most visitors are Russian- and Estonian-speaking clients from Tallinn and the surrounding area.

The client first came to us in 2019, needing a website for its steel structures business. We have worked together ever since – adding new pages and content as the company grew, fully rebuilding the website in 2022 and, in 2026, refining it for search and enquiries. Alongside the website, we created the company's logo and visual identity and have produced its graphic materials throughout – from business cards and construction-site banners to print-ready artwork for vehicle graphics.

The problem

By 2026, the website had fallen behind how the company actually worked:

• Construction work for businesses and commercial properties had become a major line of work, but it had no page of its own – corporate clients had to look for what they needed among services aimed at private customers.
• The copy on the construction page and service cards did not match the searches clients use to find a contractor, such as “turnkey house construction”.
• Clients could get in touch by phone or through a form, even though many would rather send a message in a messaging app.
• Before calling, visitors had no sense of the price range – the key question, “how much will it cost?”, went unanswered.
• The questions clients ask at first contact were not collected anywhere.

The solution

In May 2026 we carried out the next stage – refining the website for search and enquiries. We rewrote the construction page and added separate pages for businesses and commercial properties, so corporate clients find their line of work straight away instead of searching for it among services for private customers.

We made it easier to get in touch: WhatsApp, Viber and Telegram links now sit next to the phone number, so clients can pick the channel they are used to and message right away. We rewrote the service cards so each one makes clear exactly what the work includes.

We added a questionnaire that helps visitors get an approximate project cost, and an FAQ section. The questionnaire answers the key question – “how much will it cost?” – before the call, and the FAQ covers the questions clients usually ask at first contact.

Beyond the website, we designed Stalkmet's logo and visual identity and applied it to the materials clients see in person: business cards and construction-site banners. We also prepared print-ready artwork for applying graphic elements to vehicles. As a result, the website and printed materials look like parts of one brand.

The result

The service pages now hold visitors better: their bounce rate fell from 32% to 26%, and on the steel structures page from 29% to 12%. The new page for businesses found its audience right away – roughly one in six site visitors opens it. For non-branded searches such as the Russian “строительство дома под ключ” (turnkey house construction), the Russian-language construction page holds a place in Google's top ten. Google Analytics data for June–September 2026 compared with the same period in 2025; rankings from Google Search Console.

• 26%bounce rate on service pages – down from 32%
• 12%bounce rate on the steel structures page – down from 29%
• 1 in 6visitors opens the new page for businesses
• 8language versions of the website
• 4touchpoints sharing one visual identity – website, business cards, on-site banners and vehicles